So about 2 weeks ago, I was lucky enough to have a coffee with Keith Shepherd, CEO at Imangi studios – a husband and wife agency who develop and sell App games for iPhones. I first heard about Keith after reading an interview he’d given in the Washington Post, highlighting young entrepreneurs in the...
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This morning I (reluctantly!) had to pick up our car tags and registration at the DMV – strangely located in the ground floor of a Georgetown boutique shopping mall. If you’re not familiar with Georgetown, it the premier shopping / historic district, located in North West Washington DC. I was struck at how empty...
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There is a re branding movement happening in DC. If you’re not careful you might miss it. DC is reinventing its purpose – its brand – and its driven by creative entrepreneurs who love the potential of this town. If you’re in the city today, look around you. You’re part of a “cultural renaissance”,...
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Drug makers spent $4billion dollars last year on DTC advertising, of which approx 3% was online. With the explosion of web 2.0 and user generated content, the pharma industry has been taking tentative steps navigating this space, without FDA guidance. Back in April this year, a hand full of pharma companies received warning letters,...
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It’s early days in the life of my business. For the last 5 months, I’ve been hard at work refining and testing my ideas, building on my 10 years of international marketing experience, experimenting, adapting, building up a stronger network of like minded people, better understanding my core customer, and talking about the benefits...
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I attended a great meeting on the 23rd July, where the main event was a presentation by Suzanne Shelton, from the Shelton group. She presented the findings from a piece of market research titled “Maximizing your green marketing message to consumers”. Suzanne gave an excellent, objective account from the work which was conducted in April...
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John Moore presentation – notes and commentary: John Moore, previous head of marketing for Starbucks and Wholefoods, was the keynote presenter at the Accelerent breakfast meeting, just outside of Washington DC. He gave a fascinating talk focused on lessons and principles in brand strategy. I’ve made some notes from the meeting, and included my...
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This is the first post, as we take those all important first steps in establishing our consultancy online! Welcome to everyone that visits the blog, and I hope you get real value from the experience. I’m Rob Kempton, owner and lead consultant for Man on the Moon Consulting. My career to date has been...
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