Posts Tagged ‘ redefine ’

Reinvent the shopping mall, by thinking about your senses

February 3, 2010
By admin
Reinvent the shopping mall, by thinking about your senses

This morning I (reluctantly!) had to pick up our car tags and registration at the DMV – strangely located in the ground floor of a Georgetown boutique shopping mall. If you’re not familiar with Georgetown, it the premier shopping / historic district, located in North West Washington DC. I was struck at how empty...
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Embrace it! Your market isn’t constrained by geographic borders!

September 21, 2009
By admin
Embrace it! Your market isn’t constrained by geographic borders!

Should you be developing growth strategies for your brand in emerging markets such as India, China and the Far East? For nearly 4 years I lived and worked in Hong Kong. My regional office was based there, but most of the time I was flying to surrounding countries like Pakistan, Taiwan, Singapore, Thailand, Malaysia,...
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100 best brands of 09 – Authenticity: key to the modern brand?

September 21, 2009
By admin
100 best brands of 09 – Authenticity: key to the modern brand?

Did you see the report on Friday from Interbrand, who issued their “100 best brands of 2009“? It received some mainstream media attention, with the story focused around the impact the recession has had on big corporate reputations. There’s a big report to read on the Interbrand website, as well as supporting articles in...
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Redefining boundaries: Man on the moon 40th anniversary

July 20, 2009
By admin

A question for you visionaries – What did the 1st man on the moon represent? What does it mean to you? For me, it’s the impossible made possible – thinking big and achieving it. In 1961, President John F. Kennedy presented a bold challenge before a joint session of Congress, “send a man to...
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Help wanted!

July 10, 2009
By admin
Help wanted!

I want to redefine consultancy value, because I used consultants throughout my career, and saw plenty of room for improvement. I want to give my clients the service I always wanted – transparency, pricing linked to value not just time, advice outside project timelines, pragmatic language, upskilling your team to champion the cause long term,...
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