Drug makers spent $4billion dollars last year on DTC advertising, of which approx 3% was online. With the explosion of web 2.0 and user generated content, the pharma industry has been taking tentative steps navigating this space, without FDA guidance. Back in April this year, a hand full of pharma companies received warning letters,...
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I attended a great meeting on the 23rd July, where the main event was a presentation by Suzanne Shelton, from the Shelton group. She presented the findings from a piece of market research titled “Maximizing your green marketing message to consumers”. Suzanne gave an excellent, objective account from the work which was conducted in April...
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John Moore presentation – notes and commentary: John Moore, previous head of marketing for Starbucks and Wholefoods, was the keynote presenter at the Accelerent breakfast meeting, just outside of Washington DC. He gave a fascinating talk focused on lessons and principles in brand strategy. I’ve made some notes from the meeting, and included my...
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