Posts Tagged ‘ market research ’

“Do technology companies need branding?”

November 1, 2009
By admin
“Do technology companies need branding?”

I was asked this question the other day by the CEO of a start up technology company that we were pitching to. It’s a really valid point, and one which is worthy of this (rather lengthy) blog post (be warned!). I wanted to write this post to better understand why the question was asked,...
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Rob’s commentary re: maximizing your green message to consumers

August 6, 2009
By admin
Rob’s commentary re: maximizing your green message to consumers

I’m working with a company at the moment who started their business to help skilled and educated people in developing countries reach their potential professionally, and have the same opportunities that western economies have.  This company pay higher than average salaries, offer health insurance, and scholarship schemes. To date they’ve not communicated this mission...
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Posted in Brand Strategy, Customer Insight | 1 Comment »

Don’t let the wanderers get away!

June 19, 2009
By admin
Don’t let the wanderers get away!

I’m amazed at the number of experiences I’ve had with retailers, or other businesses who don’t seem to voluntarily ask me for my feedback whilst making a purchase on the internet, at the restaurant dinner table, or leaving a clothes shop. And in this economy …either they are very arrogant or very ignorant! Have...
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