It’s early days in the life of my business. For the last 5 months, I’ve been hard at work refining and testing my ideas, building on my 10 years of international marketing experience, experimenting, adapting, building up a stronger network of like minded people, better understanding my core customer, and talking about the benefits...
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I’m amazed at the number of experiences I’ve had with retailers, or other businesses who don’t seem to voluntarily ask me for my feedback whilst making a purchase on the internet, at the restaurant dinner table, or leaving a clothes shop. And in this economy …either they are very arrogant or very ignorant! Have...
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John Moore presentation – notes and commentary: John Moore, previous head of marketing for Starbucks and Wholefoods, was the keynote presenter at the Accelerent breakfast meeting, just outside of Washington DC. He gave a fascinating talk focused on lessons and principles in brand strategy. I’ve made some notes from the meeting, and included my...
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This is the first post, as we take those all important first steps in establishing our consultancy online! Welcome to everyone that visits the blog, and I hope you get real value from the experience. I’m Rob Kempton, owner and lead consultant for Man on the Moon Consulting. My career to date has been...
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