I attended a great meeting on the 23rd July, where the main event was a presentation by Suzanne Shelton, from the Shelton group. She presented the findings from a piece of market research titled “Maximizing your green marketing message to consumers”. Suzanne gave an excellent, objective account from the work which was conducted in April...
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Maximizing your green marketing message to consumers (14 points)
Aston Martin launch the Cygnet – showing guts or going nuts?
If you didn’t know it already, Aston Martin are preparing the launch of a new urban small car or “supermini” as one car blogger put it. It’s a fascinating move from an established luxury brand leader, which most of us still associate with the old DB5 in the Bond movies. What is the Cygnet?...
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