Posts Tagged ‘ insight ’

How to market an App – the story of a Diving Hippo!

March 5, 2010
By admin
How to market an App – the story of a Diving Hippo!

So about 2 weeks ago, I was lucky enough to have a coffee with Keith Shepherd, CEO at Imangi studios – a husband and wife agency who develop and sell App games for iPhones. I first heard about Keith after reading an interview he’d given in the Washington Post, highlighting young entrepreneurs in the...
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Posted in Brand signals, Customer Insight, In Washington DC | No Comments »

Reinvent the shopping mall, by thinking about your senses

February 3, 2010
By admin
Reinvent the shopping mall, by thinking about your senses

This morning I (reluctantly!) had to pick up our car tags and registration at the DMV – strangely located in the ground floor of a Georgetown boutique shopping mall. If you’re not familiar with Georgetown, it the premier shopping / historic district, located in North West Washington DC. I was struck at how empty...
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Posted in Brand Strategy, In Washington DC | No Comments »

What the customer really wanted – Happy Thanksgiving!

November 24, 2009
By admin
What the customer really wanted – Happy Thanksgiving!

For all those reading this state side, Happy Thanksgiving. I hope you eat well, and have a relaxing time during the break! I also hope the illustration above, makes you smile and nod in agreement!! …thanks for following!
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Posted in Customer Insight, General | No Comments »

‘Total Wine and more’ – insights from a $800 million CEO

November 19, 2009
By admin
‘Total Wine and more’ – insights from a $800 million CEO

I’m always eager to hear directly from successful business leaders, particularly true entrepreneurs like David Trone, CEO of ‘Total Wine and more’. He (and his brother) opened up their first wine store in PA back in 1991 at the time when 60 Minutes famously linked wine drinking to health(!), and now they stand on...
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Posted in Brand Strategy | 1 Comment »

“Do technology companies need branding?”

November 1, 2009
By admin
“Do technology companies need branding?”

I was asked this question the other day by the CEO of a start up technology company that we were pitching to. It’s a really valid point, and one which is worthy of this (rather lengthy) blog post (be warned!). I wanted to write this post to better understand why the question was asked,...
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Ally banks – Brilliant creative execution of customer insight

September 14, 2009
By admin

I’m a big fan of using customer insight in my brand communications, whether it’s adverts or a sales call. Too often, we’re compelled to focus too much on all the wonderful things we do as an organization. We shout them loud, saturating our expensive brochures with lists of features and benefits. To use an...
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Posted in Brand signals, Customer Insight | No Comments »

Redefining boundaries: Man on the moon 40th anniversary

July 20, 2009
By admin

A question for you visionaries – What did the 1st man on the moon represent? What does it mean to you? For me, it’s the impossible made possible – thinking big and achieving it. In 1961, President John F. Kennedy presented a bold challenge before a joint session of Congress, “send a man to...
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Don’t let the wanderers get away!

June 19, 2009
By admin
Don’t let the wanderers get away!

I’m amazed at the number of experiences I’ve had with retailers, or other businesses who don’t seem to voluntarily ask me for my feedback whilst making a purchase on the internet, at the restaurant dinner table, or leaving a clothes shop. And in this economy …either they are very arrogant or very ignorant! Have...
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