So about 2 weeks ago, I was lucky enough to have a coffee with Keith Shepherd, CEO at Imangi studios – a husband and wife agency who develop and sell App games for iPhones. I first heard about Keith after reading an interview he’d given in the Washington Post, highlighting young entrepreneurs in the...
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Tags: App, Apple, brand strategy, China, customer, Global, insight, Washington DC
Posted in Brand signals, Customer Insight, In Washington DC | No Comments »
This morning I (reluctantly!) had to pick up our car tags and registration at the DMV – strangely located in the ground floor of a Georgetown boutique shopping mall. If you’re not familiar with Georgetown, it the premier shopping / historic district, located in North West Washington DC. I was struck at how empty...
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Tags: authenticity, consumer, design thinking, entrepreneurs, innovation, insight, redefine, Washington DC
Posted in Brand Strategy, In Washington DC | No Comments »
For all those reading this state side, Happy Thanksgiving. I hope you eat well, and have a relaxing time during the break! I also hope the illustration above, makes you smile and nod in agreement!! …thanks for following!
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Tags: customer, design thinking, insight
Posted in Customer Insight, General | No Comments »
I’m always eager to hear directly from successful business leaders, particularly true entrepreneurs like David Trone, CEO of ‘Total Wine and more’. He (and his brother) opened up their first wine store in PA back in 1991 at the time when 60 Minutes famously linked wine drinking to health(!), and now they stand on...
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Tags: Apple, brand strategy, consumer, entrepreneurs, insight, strategy, Total Wine, tribe
Posted in Brand Strategy | 1 Comment »
I was asked this question the other day by the CEO of a start up technology company that we were pitching to. It’s a really valid point, and one which is worthy of this (rather lengthy) blog post (be warned!). I wanted to write this post to better understand why the question was asked,...
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Tags: brand strategy, brands, communications, customer, design thinking, emotions, ethnography, insight, Intel, market research, messages, pharmaceuticals, repositioning, software, technology
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I’m a big fan of using customer insight in my brand communications, whether it’s adverts or a sales call. Too often, we’re compelled to focus too much on all the wonderful things we do as an organization. We shout them loud, saturating our expensive brochures with lists of features and benefits. To use an...
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Tags: brands, communications, execution, insight, messages
Posted in Brand signals, Customer Insight | No Comments »
A question for you visionaries – What did the 1st man on the moon represent? What does it mean to you? For me, it’s the impossible made possible – thinking big and achieving it. In 1961, President John F. Kennedy presented a bold challenge before a joint session of Congress, “send a man to...
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Tags: insight, redefine
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I’m amazed at the number of experiences I’ve had with retailers, or other businesses who don’t seem to voluntarily ask me for my feedback whilst making a purchase on the internet, at the restaurant dinner table, or leaving a clothes shop. And in this economy …either they are very arrogant or very ignorant! Have...
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Tags: feedback, insight, Man on the Moon Consulting, market research, sales
Posted in Customer Insight | No Comments »