Posts Tagged ‘ innovation ’

Reinvent the shopping mall, by thinking about your senses

February 3, 2010
By admin
Reinvent the shopping mall, by thinking about your senses

This morning I (reluctantly!) had to pick up our car tags and registration at the DMV – strangely located in the ground floor of a Georgetown boutique shopping mall. If you’re not familiar with Georgetown, it the premier shopping / historic district, located in North West Washington DC. I was struck at how empty...
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Posted in Brand Strategy, In Washington DC | No Comments »

How much would you pay for Seth Godin?

October 21, 2009
By admin
How much would you pay for Seth Godin?

For those of you who aren’t familiar with Seth Godin – he’s got an enviable following around the world for his thoughts on marketing, branding, innovation, and entrepreneurship. He’s a successful business owner and leader. He’s written many books, and is a revered speaker for companies and charities. Like you, me, your business, your...
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Posted in Brand Strategy, Customer Insight | No Comments »

Aston Martin launch the Cygnet – showing guts or going nuts?

July 2, 2009
By admin
Aston Martin launch the Cygnet – showing guts or going nuts?

If you didn’t know it already, Aston Martin are preparing the launch of a new urban small car or “supermini” as one car blogger put it. It’s a fascinating move from an established luxury brand leader, which most of us still associate with the old DB5 in the Bond movies. What is the Cygnet?...
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Posted in Brand Strategy | 2 Comments »

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