Posts Tagged ‘ design thinking ’

Reinvent the shopping mall, by thinking about your senses

February 3, 2010
By admin
Reinvent the shopping mall, by thinking about your senses

This morning I (reluctantly!) had to pick up our car tags and registration at the DMV – strangely located in the ground floor of a Georgetown boutique shopping mall. If you’re not familiar with Georgetown, it the premier shopping / historic district, located in North West Washington DC. I was struck at how empty...
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Posted in Brand Strategy, In Washington DC | No Comments »

What the customer really wanted – Happy Thanksgiving!

November 24, 2009
By admin
What the customer really wanted – Happy Thanksgiving!

For all those reading this state side, Happy Thanksgiving. I hope you eat well, and have a relaxing time during the break! I also hope the illustration above, makes you smile and nod in agreement!! …thanks for following!
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Posted in Customer Insight, General | No Comments »

New MOTMC website launched!

November 4, 2009
By admin
New MOTMC website launched!

It’s early days in the life of my business. For the last 5 months, I’ve been hard at work refining and testing my ideas, building on my 10 years of international marketing experience, experimenting, adapting, building up a stronger network of like minded people, better understanding my core customer, and talking about the benefits...
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“Do technology companies need branding?”

November 1, 2009
By admin
“Do technology companies need branding?”

I was asked this question the other day by the CEO of a start up technology company that we were pitching to. It’s a really valid point, and one which is worthy of this (rather lengthy) blog post (be warned!). I wanted to write this post to better understand why the question was asked,...
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