Posts Tagged ‘ customer ’

How to market an App – the story of a Diving Hippo!

March 5, 2010
By admin
How to market an App – the story of a Diving Hippo!

So about 2 weeks ago, I was lucky enough to have a coffee with Keith Shepherd, CEO at Imangi studios – a husband and wife agency who develop and sell App games for iPhones. I first heard about Keith after reading an interview he’d given in the Washington Post, highlighting young entrepreneurs in the...
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Posted in Brand signals, Customer Insight, In Washington DC | No Comments »

What the customer really wanted – Happy Thanksgiving!

November 24, 2009
By admin
What the customer really wanted – Happy Thanksgiving!

For all those reading this state side, Happy Thanksgiving. I hope you eat well, and have a relaxing time during the break! I also hope the illustration above, makes you smile and nod in agreement!! …thanks for following!
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Posted in Customer Insight, General | No Comments »

“Do technology companies need branding?”

November 1, 2009
By admin
“Do technology companies need branding?”

I was asked this question the other day by the CEO of a start up technology company that we were pitching to. It’s a really valid point, and one which is worthy of this (rather lengthy) blog post (be warned!). I wanted to write this post to better understand why the question was asked,...
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Posted in Brand Strategy | No Comments »

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