This morning I (reluctantly!) had to pick up our car tags and registration at the DMV – strangely located in the ground floor of a Georgetown boutique shopping mall. If you’re not familiar with Georgetown, it the premier shopping / historic district, located in North West Washington DC. I was struck at how empty...
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I’m always eager to hear directly from successful business leaders, particularly true entrepreneurs like David Trone, CEO of ‘Total Wine and more’. He (and his brother) opened up their first wine store in PA back in 1991 at the time when 60 Minutes famously linked wine drinking to health(!), and now they stand on...
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Drug makers spent $4billion dollars last year on DTC advertising, of which approx 3% was online. With the explosion of web 2.0 and user generated content, the pharma industry has been taking tentative steps navigating this space, without FDA guidance. Back in April this year, a hand full of pharma companies received warning letters,...
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I’m working with a company at the moment who started their business to help skilled and educated people in developing countries reach their potential professionally, and have the same opportunities that western economies have. This company pay higher than average salaries, offer health insurance, and scholarship schemes. To date they’ve not communicated this mission...
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I attended a great meeting on the 23rd July, where the main event was a presentation by Suzanne Shelton, from the Shelton group. She presented the findings from a piece of market research titled “Maximizing your green marketing message to consumers”. Suzanne gave an excellent, objective account from the work which was conducted in April...
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