The recall of nearly 2 million Toyota cars this week, seemingly due to a faulty part in the accelerator pedal, will be causing the best in crisis management to be knocking on the door of Toyota’s corporate offices. In many ways, the damage is done in the short term – instead greater resource and...
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There is a re branding movement happening in DC. If you’re not careful you might miss it. DC is reinventing its purpose – its brand – and its driven by creative entrepreneurs who love the potential of this town. If you’re in the city today, look around you. You’re part of a “cultural renaissance”,...
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I was asked this question the other day by the CEO of a start up technology company that we were pitching to. It’s a really valid point, and one which is worthy of this (rather lengthy) blog post (be warned!). I wanted to write this post to better understand why the question was asked,...
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For those of you who aren’t familiar with Seth Godin – he’s got an enviable following around the world for his thoughts on marketing, branding, innovation, and entrepreneurship. He’s a successful business owner and leader. He’s written many books, and is a revered speaker for companies and charities. Like you, me, your business, your...
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Did you see the report on Friday from Interbrand, who issued their “100 best brands of 2009“? It received some mainstream media attention, with the story focused around the impact the recession has had on big corporate reputations. There’s a big report to read on the Interbrand website, as well as supporting articles in...
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I’m a big fan of using customer insight in my brand communications, whether it’s adverts or a sales call. Too often, we’re compelled to focus too much on all the wonderful things we do as an organization. We shout them loud, saturating our expensive brochures with lists of features and benefits. To use an...
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I attended a great meeting on the 23rd July, where the main event was a presentation by Suzanne Shelton, from the Shelton group. She presented the findings from a piece of market research titled “Maximizing your green marketing message to consumers”. Suzanne gave an excellent, objective account from the work which was conducted in April...
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If you didn’t know it already, Aston Martin are preparing the launch of a new urban small car or “supermini” as one car blogger put it. It’s a fascinating move from an established luxury brand leader, which most of us still associate with the old DB5 in the Bond movies. What is the Cygnet?...
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John Moore presentation – notes and commentary: John Moore, previous head of marketing for Starbucks and Wholefoods, was the keynote presenter at the Accelerent breakfast meeting, just outside of Washington DC. He gave a fascinating talk focused on lessons and principles in brand strategy. I’ve made some notes from the meeting, and included my...
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This is the first post, as we take those all important first steps in establishing our consultancy online! Welcome to everyone that visits the blog, and I hope you get real value from the experience. I’m Rob Kempton, owner and lead consultant for Man on the Moon Consulting. My career to date has been...
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