Posts Tagged ‘ brand strategy ’

How to market an App – the story of a Diving Hippo!

March 5, 2010
By admin
How to market an App – the story of a Diving Hippo!

So about 2 weeks ago, I was lucky enough to have a coffee with Keith Shepherd, CEO at Imangi studios – a husband and wife agency who develop and sell App games for iPhones. I first heard about Keith after reading an interview he’d given in the Washington Post, highlighting young entrepreneurs in the...
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Posted in Brand signals, Customer Insight, In Washington DC | No Comments »

Crisis brand management – the problem Toyota face (that Tiger Woods won’t)

February 3, 2010
By admin
Crisis brand management – the problem Toyota face (that Tiger Woods won’t)

The recall of nearly 2 million Toyota cars this week, seemingly due to a faulty part in the accelerator pedal, will be causing the best in crisis management to be knocking on the door of Toyota’s corporate offices. In many ways, the damage is done in the short term – instead greater resource and...
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Posted in Brand Strategy, General | No Comments »

‘Total Wine and more’ – insights from a $800 million CEO

November 19, 2009
By admin
‘Total Wine and more’ – insights from a $800 million CEO

I’m always eager to hear directly from successful business leaders, particularly true entrepreneurs like David Trone, CEO of ‘Total Wine and more’. He (and his brother) opened up their first wine store in PA back in 1991 at the time when 60 Minutes famously linked wine drinking to health(!), and now they stand on...
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Posted in Brand Strategy | 1 Comment »

New MOTMC website launched!

November 4, 2009
By admin
New MOTMC website launched!

It’s early days in the life of my business. For the last 5 months, I’ve been hard at work refining and testing my ideas, building on my 10 years of international marketing experience, experimenting, adapting, building up a stronger network of like minded people, better understanding my core customer, and talking about the benefits...
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“Do technology companies need branding?”

November 1, 2009
By admin
“Do technology companies need branding?”

I was asked this question the other day by the CEO of a start up technology company that we were pitching to. It’s a really valid point, and one which is worthy of this (rather lengthy) blog post (be warned!). I wanted to write this post to better understand why the question was asked,...
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100 best brands of 09 – Authenticity: key to the modern brand?

September 21, 2009
By admin
100 best brands of 09 – Authenticity: key to the modern brand?

Did you see the report on Friday from Interbrand, who issued their “100 best brands of 2009“? It received some mainstream media attention, with the story focused around the impact the recession has had on big corporate reputations. There’s a big report to read on the Interbrand website, as well as supporting articles in...
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Posted in Customer Insight | No Comments »

Aston Martin launch the Cygnet – showing guts or going nuts?

July 2, 2009
By admin
Aston Martin launch the Cygnet – showing guts or going nuts?

If you didn’t know it already, Aston Martin are preparing the launch of a new urban small car or “supermini” as one car blogger put it. It’s a fascinating move from an established luxury brand leader, which most of us still associate with the old DB5 in the Bond movies. What is the Cygnet?...
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Posted in Brand Strategy | 2 Comments »

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