This morning I (reluctantly!) had to pick up our car tags and registration at the DMV – strangely located in the ground floor of a Georgetown boutique shopping mall. If you’re not familiar with Georgetown, it the premier shopping / historic district, located in North West Washington DC. I was struck at how empty...
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Did you see the report on Friday from Interbrand, who issued their “100 best brands of 2009“? It received some mainstream media attention, with the story focused around the impact the recession has had on big corporate reputations. There’s a big report to read on the Interbrand website, as well as supporting articles in...
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John Moore presentation – notes and commentary: John Moore, previous head of marketing for Starbucks and Wholefoods, was the keynote presenter at the Accelerent breakfast meeting, just outside of Washington DC. He gave a fascinating talk focused on lessons and principles in brand strategy. I’ve made some notes from the meeting, and included my...
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