Posts Tagged ‘ Apple ’

How to market an App – the story of a Diving Hippo!

March 5, 2010
By admin
How to market an App – the story of a Diving Hippo!

So about 2 weeks ago, I was lucky enough to have a coffee with Keith Shepherd, CEO at Imangi studios – a husband and wife agency who develop and sell App games for iPhones. I first heard about Keith after reading an interview he’d given in the Washington Post, highlighting young entrepreneurs in the...
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Posted in Brand signals, Customer Insight, In Washington DC | No Comments »

‘Total Wine and more’ – insights from a $800 million CEO

November 19, 2009
By admin
‘Total Wine and more’ – insights from a $800 million CEO

I’m always eager to hear directly from successful business leaders, particularly true entrepreneurs like David Trone, CEO of ‘Total Wine and more’. He (and his brother) opened up their first wine store in PA back in 1991 at the time when 60 Minutes famously linked wine drinking to health(!), and now they stand on...
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Posted in Brand Strategy | 1 Comment »

Learning points from ex-Starbucks Marketing Director

June 7, 2009
By admin
Learning points from ex-Starbucks Marketing Director

John Moore presentation – notes and commentary: John Moore, previous head of marketing for Starbucks and Wholefoods, was the keynote presenter at the Accelerent breakfast meeting, just outside of Washington DC. He gave a fascinating talk focused on lessons and principles in brand strategy. I’ve made some notes from the meeting, and included my...
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