General

Crisis brand management – the problem Toyota face (that Tiger Woods won’t)

February 3, 2010
By admin
Crisis brand management – the problem Toyota face (that Tiger Woods won’t)

The recall of nearly 2 million Toyota cars this week, seemingly due to a faulty part in the accelerator pedal, will be causing the best in crisis management to be knocking on the door of Toyota’s corporate offices. In many ways, the damage is done in the short term – instead greater resource and...
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Celebrating DC culture

December 12, 2009
By admin
Celebrating DC culture

There is a re branding movement happening in DC. If you’re not careful you might miss it. DC is reinventing its purpose – its brand – and its driven by creative entrepreneurs who love the potential of this town. If you’re in the city today, look around you. You’re part of a “cultural renaissance”,...
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What the customer really wanted – Happy Thanksgiving!

November 24, 2009
By admin
What the customer really wanted – Happy Thanksgiving!

For all those reading this state side, Happy Thanksgiving. I hope you eat well, and have a relaxing time during the break! I also hope the illustration above, makes you smile and nod in agreement!! …thanks for following!
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New MOTMC website launched!

November 4, 2009
By admin
New MOTMC website launched!

It’s early days in the life of my business. For the last 5 months, I’ve been hard at work refining and testing my ideas, building on my 10 years of international marketing experience, experimenting, adapting, building up a stronger network of like minded people, better understanding my core customer, and talking about the benefits...
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Redefining boundaries: Man on the moon 40th anniversary

July 20, 2009
By admin

A question for you visionaries – What did the 1st man on the moon represent? What does it mean to you? For me, it’s the impossible made possible – thinking big and achieving it. In 1961, President John F. Kennedy presented a bold challenge before a joint session of Congress, “send a man to...
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Help wanted!

July 10, 2009
By admin
Help wanted!

I want to redefine consultancy value, because I used consultants throughout my career, and saw plenty of room for improvement. I want to give my clients the service I always wanted – transparency, pricing linked to value not just time, advice outside project timelines, pragmatic language, upskilling your team to champion the cause long term,...
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Welcome to the first step for Man on the Moon Consulting!

May 31, 2009
By admin

This is the first post, as we take those all important first steps in establishing our consultancy online! Welcome to everyone that visits the blog, and I hope you get real value from the experience. I’m Rob Kempton, owner and lead consultant for Man on the Moon Consulting. My career to date has been...
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