So about 2 weeks ago, I was lucky enough to have a coffee with Keith Shepherd, CEO at Imangi studios – a husband and wife agency who develop and sell App games for iPhones. I first heard about Keith after reading an interview he’d given in the Washington Post, highlighting young entrepreneurs in the...
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For all those reading this state side, Happy Thanksgiving. I hope you eat well, and have a relaxing time during the break! I also hope the illustration above, makes you smile and nod in agreement!! …thanks for following!
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For those of you who aren’t familiar with Seth Godin – he’s got an enviable following around the world for his thoughts on marketing, branding, innovation, and entrepreneurship. He’s a successful business owner and leader. He’s written many books, and is a revered speaker for companies and charities. Like you, me, your business, your...
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Should you be developing growth strategies for your brand in emerging markets such as India, China and the Far East? For nearly 4 years I lived and worked in Hong Kong. My regional office was based there, but most of the time I was flying to surrounding countries like Pakistan, Taiwan, Singapore, Thailand, Malaysia,...
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Did you see the report on Friday from Interbrand, who issued their “100 best brands of 2009“? It received some mainstream media attention, with the story focused around the impact the recession has had on big corporate reputations. There’s a big report to read on the Interbrand website, as well as supporting articles in...
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I’m a big fan of using customer insight in my brand communications, whether it’s adverts or a sales call. Too often, we’re compelled to focus too much on all the wonderful things we do as an organization. We shout them loud, saturating our expensive brochures with lists of features and benefits. To use an...
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I’m working with a company at the moment who started their business to help skilled and educated people in developing countries reach their potential professionally, and have the same opportunities that western economies have. This company pay higher than average salaries, offer health insurance, and scholarship schemes. To date they’ve not communicated this mission...
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I attended a great meeting on the 23rd July, where the main event was a presentation by Suzanne Shelton, from the Shelton group. She presented the findings from a piece of market research titled “Maximizing your green marketing message to consumers”. Suzanne gave an excellent, objective account from the work which was conducted in April...
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I’m amazed at the number of experiences I’ve had with retailers, or other businesses who don’t seem to voluntarily ask me for my feedback whilst making a purchase on the internet, at the restaurant dinner table, or leaving a clothes shop. And in this economy …either they are very arrogant or very ignorant! Have...
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