So about 2 weeks ago, I was lucky enough to have a coffee with Keith Shepherd, CEO at Imangi studios – a husband and wife agency who develop and sell App games for iPhones. I first heard about Keith after reading an interview he’d given in the Washington Post, highlighting young entrepreneurs in the...
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Drug makers spent $4billion dollars last year on DTC advertising, of which approx 3% was online. With the explosion of web 2.0 and user generated content, the pharma industry has been taking tentative steps navigating this space, without FDA guidance. Back in April this year, a hand full of pharma companies received warning letters,...
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I’m a big fan of using customer insight in my brand communications, whether it’s adverts or a sales call. Too often, we’re compelled to focus too much on all the wonderful things we do as an organization. We shout them loud, saturating our expensive brochures with lists of features and benefits. To use an...
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