Brand Strategy

Crisis brand management – the problem Toyota face (that Tiger Woods won’t)

February 3, 2010
By admin
Crisis brand management – the problem Toyota face (that Tiger Woods won’t)

The recall of nearly 2 million Toyota cars this week, seemingly due to a faulty part in the accelerator pedal, will be causing the best in crisis management to be knocking on the door of Toyota’s corporate offices. In many ways, the damage is done in the short term – instead greater resource and...
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Posted in Brand Strategy, General | No Comments »

Reinvent the shopping mall, by thinking about your senses

February 3, 2010
By admin
Reinvent the shopping mall, by thinking about your senses

This morning I (reluctantly!) had to pick up our car tags and registration at the DMV – strangely located in the ground floor of a Georgetown boutique shopping mall. If you’re not familiar with Georgetown, it the premier shopping / historic district, located in North West Washington DC. I was struck at how empty...
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Posted in Brand Strategy, In Washington DC | No Comments »

‘Total Wine and more’ – insights from a $800 million CEO

November 19, 2009
By admin
‘Total Wine and more’ – insights from a $800 million CEO

I’m always eager to hear directly from successful business leaders, particularly true entrepreneurs like David Trone, CEO of ‘Total Wine and more’. He (and his brother) opened up their first wine store in PA back in 1991 at the time when 60 Minutes famously linked wine drinking to health(!), and now they stand on...
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Posted in Brand Strategy | 1 Comment »

“Do technology companies need branding?”

November 1, 2009
By admin
“Do technology companies need branding?”

I was asked this question the other day by the CEO of a start up technology company that we were pitching to. It’s a really valid point, and one which is worthy of this (rather lengthy) blog post (be warned!). I wanted to write this post to better understand why the question was asked,...
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How much would you pay for Seth Godin?

October 21, 2009
By admin
How much would you pay for Seth Godin?

For those of you who aren’t familiar with Seth Godin – he’s got an enviable following around the world for his thoughts on marketing, branding, innovation, and entrepreneurship. He’s a successful business owner and leader. He’s written many books, and is a revered speaker for companies and charities. Like you, me, your business, your...
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Posted in Brand Strategy, Customer Insight | No Comments »

Rob’s commentary re: maximizing your green message to consumers

August 6, 2009
By admin
Rob’s commentary re: maximizing your green message to consumers

I’m working with a company at the moment who started their business to help skilled and educated people in developing countries reach their potential professionally, and have the same opportunities that western economies have.  This company pay higher than average salaries, offer health insurance, and scholarship schemes. To date they’ve not communicated this mission...
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Posted in Brand Strategy, Customer Insight | 1 Comment »

Aston Martin launch the Cygnet – showing guts or going nuts?

July 2, 2009
By admin
Aston Martin launch the Cygnet – showing guts or going nuts?

If you didn’t know it already, Aston Martin are preparing the launch of a new urban small car or “supermini” as one car blogger put it. It’s a fascinating move from an established luxury brand leader, which most of us still associate with the old DB5 in the Bond movies. What is the Cygnet?...
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Posted in Brand Strategy | 2 Comments »

Learning points from ex-Starbucks Marketing Director

June 7, 2009
By admin
Learning points from ex-Starbucks Marketing Director

John Moore presentation – notes and commentary: John Moore, previous head of marketing for Starbucks and Wholefoods, was the keynote presenter at the Accelerent breakfast meeting, just outside of Washington DC. He gave a fascinating talk focused on lessons and principles in brand strategy. I’ve made some notes from the meeting, and included my...
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