Welcome & contact
Welcome to my blog. I’m Rob Kempton, mission control for Man on the Moon Consulting – delivering innovative insight discovery, brand strategy and communication development services to organizations looking to get to the next level of growth. I want to ensure brands are working harder to cement a unique and enviable market position – by tapping into what customers really think and need and aligning this with your operation.
Fundamental shifts are taking place in how purchasing decisions are made. We are in the digital age, changing economics drive a need for greater value, and community (online and in person) empowerment is having profound effects on brand choice.
Organizations will be successful not by shouting louder than competitors, but by seeking out uncontested market space by discovering insight, creating a clear brand identity that is meaningful for customers, building trust and authenticity – supporting customer goals.
I hope to offer more value, in a broad, results-focused service, and redefine the perception of traditional consultancies and how they serve their clients. From being client side myself for over 10 years, I don’t see the sense in repeating bad habits which I’ve encountered, including the arrogance that some blue chip consultancies show in their overall service.
I hope this blog enables you to share the journey as I explore best practice (and not so great practice) in the world of brand strategy and communication. I hope you’ll join the debate!
Thanks,Rob Kempton
Don’t forget to subscribe to future blog posts, in the top right of the page. You can contact me or follow what Man on the Moon Consulting is talking about using any of the following:
e: rob@manonthemoonconsulting.com
